The primary objective of this project is to determine, before wide-scale implementation, to what degree sugar-sweetened beverage (SSB) warning labels increase consumers’ knowledge about the potential health harms of SSBs and reduce SSB intake. The study aims to evaluate which of several SSB labeling strategies most influences knowledge, beliefs, and purchase intentions. Additionally, it is examining how SSB warning labels influence snack and beverage purchases and intake among parents and children. Finally, the project is examining how repeated exposure to SSB warning labels influence parents’ purchasing behaviors over time.
The Impact of Sugar-Sweetened Beverage Warning Labels on Consumer Beliefs and Behaviors
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Established in 2009, the University of Pennsylvania's Center for Health Behavior Research is an institution-wide collaborative effort, dedicated to conducting health behavior research, fostering advances in measurement of health behaviors, advancing the use of health behavior theory, and promoting collaboration among faculty, fellows and students.
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